Vitala Health
Overview
The Vitala Health campaign aimed to create a cohesive and engaging digital presence for a groundbreaking medical training app focused on rehabilitation and chronic condition management. The campaign included dynamic paid media ads, motion graphics, app store listing designs, and promotional banners to drive user engagement and increase app downloads.
Role
As the Graphic Designer for Vitala Health, I was responsible for creating visually engaging and cohesive assets across multiple platforms. My role included designing paid media ads, crafting motion graphics to boost social media engagement, creating digital banners, keynotes and investor pitches design and developing optimized app store listings to highlight the app’s core features. By aligning all visuals with the brand’s identity, I contributed to increasing user engagement, driving app downloads, and reinforcing Vitala Health’s mission to promote healthier, more active lives.
Approach
The design approach centered on clean and cohesive visuals that reflected Vitala Health’s brand identity. Paid media ads were crafted to stand out in competitive spaces, motion graphics were developed to capture user attention effectively, and app store listings were optimized to highlight the app’s core features and value, driving increased engagement and downloads.
Paid Media Ads
The paid media ads for Vitala Health were designed to drive awareness and conversions by showcasing the app’s unique benefits, such as personalized rehabilitation programs and chronic condition support. The ads featured vibrant, engaging visuals paired with concise, user-focused messaging to resonate with the target audience. Using a clean and modern aesthetic, the designs emphasized clarity and accessibility, ensuring they stood out across digital platforms while maintaining consistency with the brand’s identity. These ads were instrumental in boosting user interest.
Digital Banners
The digital banners for Vitala Health showcased the app’s key features with vibrant visuals, clear messaging, and strong calls-to-action like “Try 30 Days Free.” Designed for multi-platform use, these banners aligned with the brand’s identity and effectively drove engagement and signups.
Motion Graphics
The motion graphics for Vitala Health were designed to capture attention and highlight the app’s features dynamically. Using engaging animations, the graphics showcased benefits like personalized training and self-monitoring, making complex information visually appealing and easy to understand. These assets played a key role in enhancing social media engagement and reinforcing the app’s value proposition.
Appstore Listings
The app store listings focused on showcasing Vitala Health’s functionality and benefits through clean, organized visuals. Featuring user flows, self-monitoring tools, and medical training features, the designs emphasized usability and value. Optimized for clarity and impact, the listings effectively communicated the app’s core offerings, driving increased downloads and user trust.
