Adidas 10K Paris
The Adidas 10K Paris is a major annual running event, drawing thousands of participants and spectators across the city. Adidas France needed bold, energetic visuals to promote the race across multiple channels, including billboards, print posters, and digital stories. I was brought on board to design compelling visual assets that would embody the spirit of movement, Parisian identity, and Adidas’ innovative edge.
As the Visual Designer, I was responsible for: Developing a strong visual concept that captured the energy of the race. Designing three different poster/visual directions for the campaign.
Adapting the visuals into various formats including social media stories and street billboards.
Collaborating closely with the Adidas France team to refine and finalize the direction.
Visual Execution
Color Palette: Rooted in Adidas brand tones, bold blues, clean whites, and urban greys.
Typography: Clear and legible serif and sans-serif combinations to balance tradition and performance.
Format Adaptations: All assets were adapted for various formats (stories, print posters, and billboards) while maintaining design integrity across media.
The selected visual (Track Flow) was successfully deployed across Paris in outdoor advertising spaces, digital placements, and social media. The campaign helped energize local runners and drive registrations for the event.
