WH Talks
Overview
WH Talks is a podcast initiative launched by WH Partners, a law firm known for its expertise in gaming, gambling, blockchain, and tech law. The podcast aims to increase brand awareness, showcase subject-matter authority, and serve as a conversational extension of the WH brand, offering insights on regulation, emerging technologies, and market trends.
Objective
Design a recognizable and modern visual identity for WH Talks that:
Aligns with WH Partners’ corporate brand identity
Reflects the firm’s legal, tech, and innovation-focused positioning
Works seamlessly across digital formats (Spotify, YouTube, social media, etc.)
Enhances recognition and creates visual cohesion with WH’s website and communications
Design Approach
Brand Integration
We retained WH Partners’ core design language — using the Neue Haas Unica Pro typeface, the WH monogram, and the signature burnt orange as primary elements. These components ensured direct continuity with the parent brand.
Concept Development
Several logo directions were explored:
Minimalist logotype lockups with vertical dividers for a sleek, editorial look
Waveform-inspired icons referencing audio and structured dialogue
Speech bubble symbols to emphasize conversation and accessibility
Compact monogram-based marks optimized for favicons and app icons
Final Direction
The chosen concept features a custom audio waveform integrated within a stylized speech frame, paired with the WH Talks wordmark. This design bridges the brand’s legal authority with a clean, tech-savvy visual that speaks to the podcast format.
Visual Identity Elements
Typography: Neue Haas Unica Pro (corporate typeface)
Primary Color: Burnt Orange (#DF4502) with supporting dark neutrals
Iconography: WH Monogram, Audio Waves, Speech Bubbles
Layout System: Social-friendly square formats, responsive lockups
Tone of Voice: Confident, clear, tech-forward
Outcome & Deliverables
The WH Talks branding system successfully bridges the gap between WH Partners’ established corporate identity and the dynamic nature of a modern content platform. The final identity is not only aesthetically aligned with the firm’s brand values such as clarity, professionalism, and innovation, but also highly functional across digital and real-world use cases.
To ensure real-world performance, the branding was applied across multiple touchpoints and scenarios, demonstrating its flexibility and recognition potential:
The final result is a cohesive and future-ready brand extension that allows WH Partners to confidently step into content creation. Whether displayed in a podcast app, on a YouTube banner, or in a legal tech panel livestream, WH Talks carries the credibility of its parent brand, while having a distinct and engaging voice of its own.
